Funny, digital content for your brand.
Funny, digital content for your brand.
Can Totino's make your father-in-law love you? Nope.
Totinos, the purveyors of Party Pizza®, Pizza Rolls® and good times partnered with CollegeHumor to the reach hungry college students. Cowbell came to the table and cooked up some tasty copy for the video campaign. The copy process began with some target audience discovery (what college dude doesn't like pizza). Then there were some rounds of reviews and boom. Delivery.